Customer expectations:

the next key battleground

The next key battleground for businesses isn’t price. It isn’t even products or services. In 2016, the major differentiator for businesses is customer experience.


With 89% of companies expecting to compete mostly on customer experience this year, it’s time for all of us to focus on upping our service game. Your customers don’t just want personalised treatment – they expect it. And in the age of the empowered consumer, those expectations are getting higher and higher.


So, here’s what you need to be offering your customers in 2016 and beyond…


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