Your

marketing

department

more elegant & efficient

deliver

maximum

ROI

Our suite, your marketing department. It’s a match made in heaven. We’ve built the perfect partner for your marketing team, designed to deliver maximum ROI on your digital spend. Allow us to paint you a picture of how that works.

it's a match made in

heaven

Acquisition

Acquisition

You want to acquire more inbound leads via your website, right?

Enter the acquisition part of our solution.

Campaign analysis

 

We’ll identify referral sources for all your website visitors, so you can determine which

marketing campaigns are driving traffic.

 

Lead generation

 

We’ll give you full visibility into your inbound leads, via a live dashboard that integrates with your CRM.

Visitor

tracking

 

We’ll help you tap

into your visitor’s interests by monitoring their site activity in real-time.

Intelligent targeting

 

We’ll keep those inbound leads invested by sending personalised dynamic chat invites at key points in the user journey.

 

Data harvesting

 

We’ll gather market-ready contact details on your web audience with reverse IP lookup.

Web

analytics

 

We’ll enable you to optimise UX, providing detailed reporting on entry pages, abandonment points and navigation paths.

Campaign analysis
Visitor tracking
Data harvesting
Lead generation
Intelligent targeting
Web analytics
Engagement

Engagement

Want to nurture those increased leads? Meet our engagement package.

Tailored experiences

 

We’ll use real-time insights to personalise your site for each individual visitor, based on anything from location to demographic to page depth.

Site

surveys

 

We’ll collate useful data and feedback from your visitors using automatic site surveys.

Live

chat

 

We’ll take your website out of passive mode with superior live chat – for a superior customer experience.

Language translations

 

We’ll reduce obstacles to your global marketing strategy, translating inbound comms in real-time.

Intelligent response

 

We’ll ensure that no visitor is kept waiting, with intelligent keyword based responses to online queries.

Reduced abandonment

 

We’ll make the sales team your new best friend by preventing shopping cart abandonment.

Tailored experiences
Live chat
Intelligent response
Site surveys
Language translations
Reduced abandonment
Automation

Automation

We’ve created more inbound leads for you, which means less time.

Our automation solution has you covered.

Data

movement

 

We’ll automatically feed data into your CRM, team collaboration tools and spreadsheets – for full integration.

Social monitoring

 

We’ll monitor social feeds for anything related to your business, your market and your competitors, giving you 360° vision.

Automated comms

 

We’ll contact your customers at every lifecycle stage, sending pre-programmed emails or texts to stay in touch.

Sentiment analysis

 

We’ll measure public opinion on your company, analysing incoming messages for positive or negative feelings.

Email

processing

 

We’ll parse all your inbound comms – extracting key details, enriching data quality and fast-tracking your processes.

Social

updates

 

We’ll provide the perfect social media platform, letting you schedule messages as well as responding intelligently on your behalf.

Data movement
Automated comms
Email processing
Social monitoring
Sentiment analysis
Social updates

Welcome to the Parker Software suite

 

Why invest in multiple marketing solutions when you can have one platform that ticks all your boxes?

 

Welcome to a future of advanced insights, proven digital ROI, and unparalleled efficiency.

Welcome to the Parker Software suite.

 

Powered by our three core products: WhosOn, ThinkAutomation, and ProspectAgent

 

ProspectAgent
WhosOn
ThinkAutomation

Want to know more?

 

Parker software brand logo

Engaging applications. Engaging results.

COMPANY

 

UK: 0330 0882 943

US: (800) 680 7712

sales@parkersoftware.com

CAREERS

 

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